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KMID : 0363320200410010014
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Journal of Korean Oriental Internal Medicine
2020 Volume.41 No. 1 p.14 ~ p.28
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Qualitative Study on Consumer Experience of Digestive Enzymes Containing Medicinal Herbs
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Yoon Sang-Hoon
Leem Jung-Tae
Yun Young-Hee
Choi Ye-Yong
Lee Eun-Ji
Park Jong-Seung
Cheong Moon-Joo
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Abstract
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Objectives: The aim of this study was to analyze consumer experience with Digestive Enzymes, a digestive enzyme product that includes medicinal herbs (Multi-Zyme®). The goal was to provide basic data on improvements and marketability of future digestive enzyme products containing medicinal herbs.
Methods: Qualitative research was conducted to explore the current participants’ experience. In-depth interviews with a semi-structured interview guide were conducted to investigate the experience and perception of the participants. The participants were recruited using snowball sampling and purposive sampling, and a qualitative content analysis method was adopted. Credibility was ensured by adopting a member check, triangulation, and peer debriefing method.
Results: In-depth interviews were completed with a total of 8 participants. The collected data were classified into 16 codes and then further divided into the following seven categories: direct buying, indirect buying, effects, questions, recommendations, positive perception, and negative perception. The categories were grouped into three themes: ‘Experience of purchasing existing health foods’, ‘Experience of taking Multi-Zyme’, and ‘Opinions on selling Multi-Zyme at Korean medicine clinics’.
Conclusion: The participants experienced effect of the Multi-Zyme® and were willing to recommend it around. However, the Korean medicine doctors need to inform consumers about the dose and duration when taking Multi-Zyme® to prevent abuse. Some consumers may trust Multi-Zyme® sales from Korean medicine clinics, but some held opinions that those sales were not trustworthy, so promotion and improvement are needed.
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KEYWORD
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qualitative study, digestive enzymes, medicinal herbs
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